This is How You Make Sales on Amazon – Foolproof Amazon SEO
If you want to dominate Amazon search rankings and increase sales, your organic SEO strategy needs to go beyond stuffing keywords into long titles. Last year at Ecommerce Intelligence, we sold over 1.4 million units on Amazon in the UK alone which generated over £35 million in sales. On top of that, we also hold over 400 Amazon’s Choice badges, so when it comes to Amazon SEO, we know a thing or two about what works. This video looks at how you can use real data and competitive analysis along with common ranking traits to eliminate the guesswork and rank higher for your listings.
Get Your Category Right
One major factor in ranking success is ensuring your product is in the right category. This may seem obvious, but in a quick analysis, I found top-selling water bottles listed under Sports & Outdoors, while a competitor ranked second in the organic search was incorrectly placed in DIY & Tools. That’s a huge misalignment.
One of our clients actually saw a 65% increase in sales simply by moving to the correct category. Crazy right? If your product is miscategorised, your organic rankings will suffer. Period. Check your category placement in Best Sellers Rank and make sure it aligns with top competitors in your niche.
The Importance of the Prime Badge
Being competitive in the Amazon marketplace means you need to match what the best-performing sellers are doing. When we took a closer look at the water bottle sector, it showed that 67% of the top-ranking products use FBA, with 31% being sold directly by Amazon through Vendor Central. That’s almost the entire niche.
What this tells us is that if you’re serious about winning in your category, your product must be Prime-eligible. Whether through Fulfilment by Amazon (FBA) or Seller Fulfilled Prime (SFP), having the Prime badge gives you a huge advantage and allows you to tap into the 14 million Prime subscribers in the UK alone.
Price Competitively Without Undervaluing Your Product
Pricing is key when it comes to rankings and it’s an area you really need to pay attention to. Again, looking at the water bottle category, product price points varied between £9.99 and £22.99, depending on size and features. Being too cheap won’t help you long-term, and simply dropping your price to gain early traction won’t work either unless you have a margin strategy in place.
Instead of undercutting your competitors, focus on matching the price to the value the product provides. If you compare your product’s features in terms of capacity, materials and added benefits against similar listings, you can then set the price accordingly, but remember, always ensure your margins remain sustainable and don’t forget to factor in your advertising costs.
Optimise Images and Review Scores
Top-ranking products consistently use high quality images that showcase multiple variations, and highlight key features, which include lifestyle shots to help customers visualise the product in use. Since images clearly influence buying decisions, not only must they be in HD quality, but they must clearly show the product from multiple angles in order to grab buyer attention.
Review scores are equally important. The best-performing listings typically hold an average rating between 4.2 and 4.5 stars. If your rating drops below this, conversions and rankings will suffer. Maintaining quality, delivering strong customer service and leveraging Amazon Vine can help keep your reviews in the sweet spot.
If you’re serious about improving your rankings and growing your sales, start implementing these strategies today. For more Amazon insights, subscribe to our channel, leave a comment, and I’ll see you in the next video.