Secrets to Building Success With an Amazon Agency
Over the years, I’ve worked with more than 250 Amazon sellers and vendors which has enabled me to identify very clear and very common traits that separate the businesses that thrive, from those that struggle. Pay attention, because in this video I break down the key factors that determine whether a client sees long-term success with an Amazon agency or ends up spinning their wheels. If you’re working with an agency, or even considering it, these insights will help you get the most from that relationship.
Communication is Everything
One of the biggest misconceptions about working with an Amazon agency is that once you hire one, you can step back entirely and expect things to run on autopilot. That’s not how it works, unfortunately. The most successful clients are the ones who stay engaged, especially in the first three months.
We need your input. Whether it’s product details, licensing requirements, or industry-specific knowledge, we need to understand enough about you so we can sell your products effectively. Our project management software, monday.com, keeps everything organised, but we need at least 15-20 minutes a week from you early on. After three months, that drops to about five minutes. That’s all. If there’s no communication at all, things will stall very quickly and the results simply won’t come.
Avoid Micromanaging and Knee-Jerk Reactions
It’s understandable that you’ll want to tweak things occasionally, but making micro-adjustments to your ads or pricing every day is one of the biggest mistakes sellers make. We manage over £4.5 million in ad spend annually, and the data clearly shows that Amazon’s reporting is delayed by 48-72 hours so, making those small day-to-day changes is simply counterproductive.
We always use a 30-day data window for our decision making, because anything shorter is just noise. Trust the process and allow data to accumulate so as to avoid making snap decisions based on short term fluctuations. The most successful clients we’ve ever had give their campaigns time to stabilise and focus on long-term strategy.
Understanding and Tracking the Right Metrics
Many sellers obsess over Advertising Cost of Sale (ACoS) or Return on Ad Spend (RoAS), but these only tell a small part of the story. What you need to remember is that Ads influence organic rankings, so we also look at Total Advertising Cost of Sale (TACoS), a metric used to compare ad spend against overall revenue.
For our clients, we typically aim for a TACoS of around 5.3%, meaning every £530 in ad spend generates £10,000 in revenue. But please remember, these results don’t happen overnight; they take three to six months to materialise, so the sellers who succeed are the ones who understand that growth takes time and they’re the ones who track their numbers accordingly.
Running out of Stock is Non-Negotiable
Running out of stock is never good. And if you do, even for a few hours, you’ll run the risk of undoing months of hard graft. We’ve seen so many Amazon stores collapse in terms of rankings simply because inventory wasn’t properly managed. Amazon doesn’t like it when you can’t fulfil orders, and nor do your buyers. Be aware of your stock levels and take advantage of Amazon’s built in tools to help you.
So, what will you learn in this video?
The difference between a business that grows year after year and one that struggles often comes down to communication, having trust in data, and embracing long-term strategy. The best results come from our previous clients who work closely with us, allow data to guide decisions, and keep their inventory in check.
If you’re looking for an agency that understands Amazon inside and out, we’d love to help. Subscribe to our channel for more insights, and let’s build your Amazon success together.
