How to Scale Your Amazon Business to £8,000 a Month in 90 Days
Scaling your Amazon business can sometimes feel a little overwhelming, but with the right strategy and some simple, actionable steps it’s entirely achievable. This video looks at how we helped one of our clients grow their sales by 56% on a single product ASIN which boosted their revenue to nearly £10,000 a month. Follow these four key steps to set your business up for success in 2025.
Conduct a Competitor Analysis
The first step is understanding what your competitors are doing better than you. Using tools like Helium 10 and Jungle Scout, we’re able to analyse top competitors in the client’s category to identify opportunities for improvement. One major discovery was that the client’s product was listed in the wrong category which limited its visibility and sales potential. By moving the product to the correct category, we saw an immediate impact on performance which was simply based on establishing this was where competitors were driving higher revenue. It’s important to always study your competitors to uncover key areas where you can make simple tweaks that have significant outcomes.
Enhance Your Product Images
Images are your “wow factor” on Amazon and directly influence click-through rates. Your main image must stand out and match or surpass competitors’ visuals. For this client, we added:
- Infographics: We combined both text and visuals to produce visually appealing and easy to understand graphics that highlight key product features.
- Lifestyle Images: By showcasing the products in real-life scenarios, your customers will find it easier to relate to and visualise.
- Dimensions and Compatibility: We needed to ensure all relevant details were clear and correct so as to leave no room for doubt in the customer’s mind.
When your images answer customer questions and make your product look appealing, you’re more likely to get clicks. And clicks lead to sales. Simple.
Optimise Content and Keywords
We’ve covered this extensively in the past, but your content must be optimised for both Amazon’s algorithm and your customers. This means balancing keywords with readability. For this client, we:
- Broadened the keyword strategy to capture a wider audience.
- Avoided keyword stuffing, ensuring titles, bullet points, and descriptions were easy to read.
- Highlighted product features clearly to build trust with potential buyers.
Good content isn’t just about rankings; it’s about giving customers confidence in your product and your brand as a whole.
Get Your Pricing Strategy Right
Pricing is critical. 70% of Amazon customers prioritise price when making a purchase. We started the client’s product at a competitive price to build momentum and gradually increased it by 5% every 30 days as we monitored sales growth. This incremental approach allowed us to balance profitability with market competitiveness. If your price is too high without clear justification, customers will opt for competitors. Always monitor your margins and ensure your pricing aligns with your goals.
Conclusion
Scaling to £8,000 or more a month doesn’t require some secret magic formula. It’s simply about getting the basics right. Start by analysing your competitors, then ensure your product is in the best category, refine your images, optimise your content, and fine-tune your pricing. These four steps worked for our client, and they can work for you too.
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