How to Scale to £1 Million a Year on Amazon
If you’re serious about growing your Amazon business, you’ll need the right strategy. Trust me when I say this, it makes ALL the difference. At Ecommerce Intelligence, we’ve helped over 230 sellers and vendors scale from hundreds of thousands to multi-million-pound businesses by focusing on the right data, optimising conversion rates, and building a strategy that actually works. In this video, I break down the exact process we use to take businesses from zero to over £1 million in annual revenue on Amazon.
How We Helped Brands Scale to Seven Figures
We’ve worked with brands like Nikwax, which went from £371k in 2022 to £1.4 million in 2023, and in 2024, they’ve already surpassed £2.48 million. This wasn’t by luck. It was a structured approach that involved analysing their data, refining their branding, improving their conversion rates, and strategically positioning them in the marketplace. By implementing the hybrid model and by selling through both Amazon Vendor and Seller Central, we unlocked new revenue opportunities while ensuring full control over their brand presence remained.
We’ve also helped many other brands to dominate their categories by refining keywords, content, and product imagery which naturally leads to higher rankings and stronger conversions. By optimising ad strategies, we’ve reduced costs while significantly increasing revenue to ensure that businesses can scale efficiently without unnecessary spending.
What Makes Us Different?
I’ve spent over 14 years working with 230+ Amazon sellers and vendors to develop new and better ways to run our Amazon agency. I’ve written for Practical Ecommerce and Modern Retail, with features also appearing on the BBC, The Mirror, and The Daily Star. Since launching Ecommerce Intelligence in 2019, our team has grown to 11 experts, each with specialist knowledge in different Amazon categories.
Unlike other agencies, we don’t outsource or use AI-generated work. Nor do we simply rely on generic best practices. Every decision we make is data-driven to ensure conversion rates, click-through rates, and ad performance improve based on real results and not guesswork. With Ecommerce Intelligence, there are no long-term commitments. We don’t have any “hidden” commissions and you’ll have total transparency in how we operate 100% of the time. Our average client stays for 16 months, with some working with us for three or more years.
The Right Work Gets the Right Results
Success on Amazon involves a little more than just tweaking titles or throwing money at ads. We focus on the most impactful tasks first so we can select the right optimisations for driving profitability. Every strategy is built around conversion and click-through rate data and ensures every adjustment we make, no matter how small, is designed to directly impact performance.
We also work with brand protection, ensuring companies like Hair Tools maintain control over their content while preventing unauthorised resellers from damaging their listings. For Nikwax, this level of refinement led to a 4x increase in conversion rate and jumped from 6.9% to 25% in just 12 months. These are the types of results that matter.
Expanding Beyond Amazon
Amazon’s success doesn’t have to stop at one marketplace. By using Amazon data to guide decisions, we’ve helped brands expand onto eBay, TikTok, and Etsy using the same data-led approach to grow their sales across multiple platforms. This ensures businesses aren’t just relying on Amazon and helps create a robust and scalable eCommerce strategy that works across different channels.
If you’re ready to scale your Amazon business, book a call today and follow me for more Amazon tips and insights.
