Chris Turton

Author: Chris Turton

Ecommerce Intelligence Sponsor British Touring Car Driver, Daniel Lloyd.

Ecommerce intelligence is exceptionally proud to announce our sponsorship of British Touring Car Championship(BTCC) driver #123 – Daniel Lloyd. Despite a strong first half of the campaign—including three victories in the Independents’ category behind the wheel of his Restart Racing Hyundai i30 Fastback N—Daniel faced the unexpected loss of a

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The Truth About Amazon PPC Ads and Maximizing Profits!

Most sellers spend too much, see poor returns, and think Amazon ads don’t work. The truth? It’s not the platform, it’s the setup. Amazon PPC doesn’t need to be overly complex or expensive, it’s a simple as that. This video breaks down how to run Amazon PPC campaigns that actually

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The 3 Pillars to Master Amazon SEO (& Rank High On 1st Page!)

If you’re serious about improving your visibility on Amazon, you need to understand what really drives rankings, and there’s a little more to it than just stuffing your title with keywords or chasing best practice checklists. It’s about three core pillars: keywords, conversions, and clicks. These are the building blocks

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Amazon Listing Optimisation That Converts: Real Tactics That Drive Sales

Listing optimisation on Amazon isn’t a set and forget task. It’s an ongoing process. And if you’re just hitting ‘generate’ with an AI tool and walking away, you’re doing it wrong. Real optimisation means refining your content based on data, not guesswork, and unfortunately, it’s something you need to revisit

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The Secret Sauce to Amazon Success in 2025 (No One Talks About This!)

Everyone’s talking about keywords, reviews, and best practices, but that’s not what really drives long-term Amazon success. In this video, I break down the real reason listings rank and how we’ve helped over 230 accounts build sustainable growth using one core principle: sales velocity. It’s the secret sauce no one

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How To Rank Products on Page #1 on Amazon in 2025

Most sellers are still building listings for the algorithm instead of the customer. And that’s exactly why they’re struggling to rank. If you want to compete in 2025, the real focus needs to be on sales momentum and not keyword stuffing or hitting some flimsy checklist of best practices. Ranking

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Best Vs Worst Amazon Metrics to Track in 2025

Most sellers track the wrong things. They fixate on best practices, listing hacks, and review counts, but those rarely move the needle. If you want to grow your brand properly on Amazon, you need to start focusing on the metrics that actually make a difference — and let go of

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The Truth About Running Ads on Amazon You Need to Hear

Most Amazon sellers don’t realise that the way their Amazon ads agency is incentivised can have a direct impact on their results. And more often than not, agencies won’t be upfront about it either. If your ad partner is chasing the wrong targets, like revenue or ad spend commissions, you

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