After 13 years of selling on Amazon, I’ve made just about every FBA mistake there is. Some were small, others cost thousands. If you’re launching or scaling with Fulfilled by Amazon, avoid these common pitfalls and hopefully, they’ll save you money, stock, and sanity. Stock Control Will Make
Most sellers are still building listings for the algorithm instead of the customer. And that’s exactly why they’re struggling to rank. If you want to compete in 2025, the real focus needs to be on sales momentum and not keyword stuffing or hitting some flimsy checklist of best practices. Ranking
Most sellers track the wrong things. They fixate on best practices, listing hacks, and review counts, but those rarely move the needle. If you want to grow your brand properly on Amazon, you need to start focusing on the metrics that actually make a difference — and let go of
Most Amazon sellers don’t realise that the way their Amazon ads agency is incentivised can have a direct impact on their results. And more often than not, agencies won’t be upfront about it either. If your ad partner is chasing the wrong targets, like revenue or ad spend commissions, you
If you’re constantly coming up against resellers undercutting your prices or hijacking your Amazon listings, we understand your frustration. As many brands find themselves losing control of their buy box, their pricing, and ultimately their customer experience starts to have a negative impact. It doesn’t have to be that way.
We’re hearing reports of more and more vendors receiving emails from Amazon warning them that their Vendor Central account is about to be closed. It’s a growing trend, and one that’s affecting brands with lower turnovers or limited catalogue depth. If you’ve received that notice, or you’re worried it might
Many brands overspend on Amazon ads without really knowing what’s working and what isn’t. One client we worked with had been throwing money at campaigns with no structure and very little return. Once we’d stripped things back and put the right foundations in place, we successfully turned £25,000 of ad
Running Amazon PPC can be a game changer for your business, but many sellers end up throwing money down the drain because they’re making fundamental mistakes. In this video, I break down four key reasons why sellers struggle with Amazon ads and explain how to fix them to ensure you
The Key to Amazon SEO: Sales Velocity and Competitive Analysis When it comes to SEO, many sellers focus solely on keywords, listing optimisation and image tweaks. While these are important aspects to master, the real key to winning with Amazon SEO revolves around understanding how the algorithm works. If you
If you’re serious about growing your Amazon business, you’ll need the right strategy. Trust me when I say this, it makes ALL the difference. At Ecommerce Intelligence, we’ve helped over 230 sellers and vendors scale from hundreds of thousands to multi-million-pound businesses by focusing on the right data, optimising conversion
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